At Geckoboard, we're great believers in the Lean methodology. This has lead us to attempt to create a new movement in companies that are truly driven by data. I was keen to coin a 'one word' approach to our manifesto, which is what lead me to pitch 'Informed', a word that can easily be attached to various Business operations to help market our ideas, the Informed Business, informed Sales, etc.
I've designed the informed 'brand', as well as a website to try and explain the ideas behind the movement which is due to go live shortly after Geckofuel.
Date: April 2013/ Client: Geckoboard/ Role: Creative lead, Visual and Brand desgn/